Technical Documentation – Kleinanzeigen

Content

• Purpose
• Getting Started
• Introduction
• Feed Schema
• Frequently Asked Questions
• Kleinanzeigen’s Category Tree

Purpose

The purpose of this document is to assist Kleinanzeigen Advertising Partners during the Technical Onboarding phase and post technical onboarding. It serves as a guide in feed set-up and management.

Getting Started

• Step 1: Set up your feed.

• Step 2: Access essential resources.

• Step 3: Familiarize yourself with the Retail Media Advertising platform.

Introduction

Dear Valued Customer,

Congratulations on choosing Kleinanzeigen. We are thrilled to partner with you and assist you in showcasing your products to our extensive network of users. This guide will help you import product feeds into our Ad Server quickly and efficiently.

CSV Feed: Kleinanzeigen recommends using CSV format for flexibility and simplicity. Step-by-step instructions are included below.

Feed Schema

Mandatory Fields

• Title: ≤ 120 characters

• Description: ≤ 500 characters

• Vendor_ID: unique product/ad identifier

• Category_ID: Kleinanzeigen category ID or Google Product Category

• Price: in euro (for job category, price = 0)

• Image URL: valid URL

• Product URL: valid http(s) link

Frequently Asked Questions

How to use CSV format
We introduced the CSV format in our system to simplify the integration process. Our customers commonly use spreadsheets to store and manipulate data, and “CSV export” is a standard option in most spreadsheet programs.

How can I set the CPC at item level?
To set the CPC at item level, you need to group all items with the same CPC and create a campaign.

Do I need to add a Price?
Yes, the price is mandatory. For customers importing Jobs or Services, using ‘0’ for the price is suggested.

How many times per day do you import the feed?
Four times per day, which means every six hours. The last import is at 7 PM.

Can we add UTM parameters directly in the campaign?
No, UTM parameters must be added in the feed.

If one user clicks on our ad five times, does that count as five separate clicks from the same user?
Multiple clicks on the same ad are counted as a single click. We register a click whenever a user clicks on an ad with a unique impression. If a user clicks on the same ad multiple times without refreshing the page, we do not register new impressions and therefore do not count clicks after the initial click.

Is it possible to put a budget cap on an item?
You can create ad-specific campaigns if you’d like to apply a budget cap at the item level.

Kleinanzeigen-Google Category Match

https://docs.google.com/spreadsheets/d/1nDumqPOj5pHmyNT4IYtjcGi9TXokEyZNR-SfQtbsu_g/edit?gid=845607299#gid=845607299

Kleinanzeigen Category Tree